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The long-awaited Alana is here and we are SO EXCITED to share it with you! Our most luxurious bag to date, packed from head to toe with features that we love in a smooth neoprene exterior - we know you will adore it just as much as we do.

The exterior boasts a hidden phone pocket to keep your phone close enough for easy access in it's own tucked-away quarters. And yes, to those who are wondering, this pocket will indeed fit an iPhone Plus (necessary). 

Each Alana also includes a clipped in mesh accessory pouch to store all the valuables that you would like to keep from swimming in your bag. We've been there, the lost lip gloss and hand sanitizer from yonder years are no more with this sweet addition! 

With the extended zipper, getting things in and out (and cleaned up) are simple, and the storage size, though compact, at 20L is remarkably spacious (for all the Mary Poppins out there). 

The exterior is also home to four large pockets - whether those will house snacks, water bottles, chocolate bars, etc. is completely up to you! (We prefer a cold water and a some pistachios, but this is a judgment free zone.)

All packed up and ready to go? Throw your Alana over your shoulder using the included shoulder strap, or clip in the sides for a more compact, handbag look. Need a new look? Switch it up the next day! 

Shop our Alana Collection.

One question we get asked frequently is how our story began. Like most stories, ours has been a journey. We began specializing in clothing, specifically tees and hats - but it never really felt like the right 'fit' (no pun intended). Early in 2015 we had an epiphany. We had a need for a new gym bag, so we set out on a quest.

If someone had told us at that point that we would eventually specialize in fitness bags and accessories, we would have laughed! But what our search helped us realize was that there was a HUGE gap in the market. There were several "premium" athletic bags with outrageous price points.

The bags were okay quality and they were well designed, but we could not get over their expensive price tag. So we continued our search, looking at bags that were more affordable. What we found was not much better.

The quality of the 'affordable' bags was poor, and the designs/styles were not much better. We realized that if we really wanted to find the perfect gym bag - we were going to have to create it ourselves.

In the Fall of 2015 we released our first line of bags, the Roadie Gym Duffel & Trepic Weekender. They immediately became our top selling products and our main focus. We had filled a void that had been empty for so long and there was so much more that we could do. We eventually stopped making clothing altogether so we could throw all of our energy into our bags. 

From our original two lines, we have added dozens of new bags to our assortment, and we have plans to launch several more new lines this year. We've developed such a passion for performance and design, and we can't wait to show you all what we've been working on for the past year! Stay tuned! The next lines drop in less than a month!

First thing's first - we test for functionality.

Next step - we test for durability.

Last, but certainly not least - we make sure your bag will look amazing.

We consider ourselves experts in the 'gym-bag creating' industry. So, you might wonder, what are our gym bag essentials? The go-to items that we need stocked in our bag 100% of the time? WE ARE HERE FOR THE BIG REVEAL!

Our first essential - a good pair of sneaks. We like to have a separate pair that we keep in our bag designated for the gym.

Chapstick, hair ties & a good (cold) water bottle are basic items that EVERYONE needs in their gym bag, all the time. We throw in some chewing gum as well for good measure. And if you are hitting it hard, it is always good to have a sweat towel close by.

We are only human, and we don't always have time to hit the showers, so we stay fully stocked with some cleansing, deodorizing wipes & dry shampoo to freshen up post workout. 

We keep a few makeup essentials, keys & wallet in our Sidekick. (BEST THING EVER.)

Because nobody wants to walk out in sweaty gym clothes, we always keep a clean tank in our bag so we can walk out of the gym feelin' fresh! And no need to worry about stinking up your gym bag, we always keep a travel size odor removal on hand to kill the stench. 

We would get seriously hangry without our post-gym snack. You will ALWAYS find one in our gym bag.

Our absolute FAVORITE bag choice for gym is the Burner Gym Duffel. Small enough to tote around (and stick in those pesky gym lockers) but large enough to carry all of the essentials. 

 Now get out there and slay your #EverydayHustle! 

The FINAL DAY of our 12 Days of Vooray Giveaways is here! DAY 12 is for the FIT FOODIES out there who are always looking to stock up on healthy bites to eat! We wanted to share some of our favorites with you. We are not nutritional experts, but these are snacks that we can enjoy without feeling guilty. 

We have included our ACE BACKPACK in Tropic Stripe to help you on your daily adventures and to hold all of your goodies along the way! 

These VEA MINI BARS in Thai Coconut are AMAZING. We will take coconut anything so these are top on our list! 

POWER UP TRAIL MIX comes next. We are big on trail mixes, and love that this is all natural, and includes nuts and dried fruit. Perfect for a quick snack to give you energy and power you through your day!

We are OBSESSED with LA CROIX sparkling water. We love that we can have the carbonation and fun flavors without all of the sugar and extra nonsense that gets put in so many beverages. We truly have not tried a flavor that we didn't like, and that is saying something! 

ALMONDS are an excellent snack to have on hand, and we love the Honey Roasted flavor the most. (:

We are huge suckers for anything chocolate - it is our BIGGEST temptation . We were SO EXCITED when we discovered BARK THINS Snacking chocolate. Our favorite flavor is dark chocolate almond with sea salt, and it is even better than it sounds. 

VEGETABLE CHIPS are a staple in our house, they are a great and delicious alternative to the standard potato chip and taste amazing! Great for a snack or a side. 

The holidays are full of sweets and treats so we like to keep some healthy options around to keep us on track! Want to try these favorites of ours? Enter to win on Instagram! This giveaway will run ALL DAY (December 12) and close at 11:59 PM PST. US only and must be 18 years or older to enter.